Privacy Policy


    This Privacy Policy replaces the previous version of our Privacy Policy and applies from 01 August 2019.

    This Easy Dental Website and App Privacy Policy sets out our commitments to you regarding collecting, holding and using information about you when you visit the Easy Dental website or any of our online applications.

    If you sign up to Easy Dental (on a subscription basis), Easy Dental' Terms and Conditions [see]  apply to your use of Easy Dental services. If there is anyinconsistency between this Privacy Policy and Easy Dental's Terms and Conditions, Easy Dental's Terms and Conditions will apply instead.

    In this Privacy Policy, "we" or “Easy Dental” means Easy Dental Limited and "you" means you, the person visiting the Easy Dental website or browsing the Easy Dental app.


    If you are just surfing and reading information on our website or app, then we collect and store the following information:

    • when you visit our website, your IP address when connected to the Internet and the domain name from which you are accessing the Internet;
    • when you download and browse our app, your device ID, IP address and your activity within our app;
    • the operating system and the browser your device uses;
    • any search engine you are using;
    • the date and time you visit pages on the Easy Dental website or app; and
    • if you provide it, your email address.

    We use that information to measure the number of visitors to the website and the number of people downloading and using our app.

    Although we may publish aggregated information about usage patterns, we do not disclose information about individual devices except for the reasons set out below in this section. We do not sell information which identifies you personally.

    We may gather more extensive information if we are concerned, for example, about security issues. If we think it is necessary, we can disclose information to relevant law enforcement authorities, such as the Police or the Department of Internal Affairs. If you choose to provide us with personal information such as your email address, for example by filling out a ‘registering your interest’ form, we will store and use the information only for the purposes that you authorised.

    If you log in to your Easy Dental customer portal, the above information and your activity on our website or app will be associated with your account. We may also use this information to improve our website or app.


    Easy Dental uses cookies (if you are browsing our website) or tags (if you are browsing on our app) which is a small text file stored by your web browser that allows Easy Dental to track the interests of users.

    When you download the Easy Dental app you agree that Easy Dental can place a tag on your device’s web browser. This tag is disabled when the Easy Dental app is deleted from your device.

    While we recommend that users enable cookies on their browsers, the decision remains in the hands of the individual. The management of cookies will be different depending on each user‘s internet device and browser - refer to your browser help menu for further information.

    In addition, our website and app uses third party cookies and tags from Google Analytics for Display Advertisers, which include the following features:

    • Google Display Network Impression Reporting- gives us additional insight into who has viewed our paid digital advertising on other websites. This will help us optimise and tailor our advertising.
    • Remarketing with Google Analytics (Adwords and DoubleClick)- the integrations between both our web analytics and paid advertising platforms give us additional insight that allows us to tailor our advertising to ensure the right types and offers are shown to you while you are using the internet outside our website.
    • Google Analytics Interest and Location based advertising- gives us insight into behaviour information relating to visitor age, gender and interests on an anonymous and aggregate level. This will help us to understand browsing behaviour to give you a better experience whilst visiting our sites.
    • Google Adword features: including remarketing affinity audiences, custom affinity audiences, in-market audiences, similar audiences demographic and location targeting.

    Third party vendors, including Google, show our ads on sites on the Internet and use cookies to serve ads based on your prior visits to this website. You may opt out of Google‘s use of cookies and tags by visiting the Google advertising opt-out page [see You can access information about Google’s Privacy Policy [see]. Alternatively, you may opt out of cookies by visiting the Network Advertising Initiative opt out page [see].


    You can access personal information we hold about you where it is stored in such a way that it can be readily be retrieved. If it is not accurate or complete, then you may ask us to correct it.

    To update your personal information, you can contact us by

    4 - SECURITY

    Easy Dental stores your information securely. We may store your information on servers residing in New Zealand or other countries and by visiting our website and using our services you consent to any such transfer of information outside of your country.

    5 - OPTING OUT

    Turning off cookies

    As stated above, your internet browser should allow you to control the use of cookies. In addition, you can opt-out of Google Analytics Advertising Feature [see] or use a browser plugin to opt out of Google Analytics cookies [see].

    You can stop all collection of information by the app by simply uninstalling the app.

    Email marketing communications

    If you opt in for Easy Dental’s electronic marketing messages, there are three ways to unsubscribe:

    1. Follow the unsubscribe instructions in the electronic message
    2. In writing using the contact details contained in the message
    3. By email to

    If you feel that we have used your email address without your permission and contacting us via the unsubscribe instructions in the electronic message has not yielded satisfactory results, you can issue a formal complaint by contacting us at


    We may change this policy at any time by changing or removing existing clauses or adding new ones. Changes may take the form of a completely new policy. We will tell you about any changes by posting an updated policy on our website. Any change we make applies from the date we post it on the website. If you have any questions about the Easy Dental online privacy policy please contact us at

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